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Why is branding important?

Branding is used in all businesses, no matter the size or type, and it has been used for millennia as there is evidence that brands were used in ancient Egypt.  Branding is intended to identify goods and services and deliver the message that your business or product is the only one suitable for the client’s needs.

Logos are considered to be the most important component of a branding strategy. A logo provides your business with an image and should convey the message clearly. A simple, good looking logo will often be easier to remember than the name of a product. Make it unique so that it is easier for customers to remember it.  In today’s fast-paced global market it is critical to stand apart from the crowd. If your branding is consistent and easy to recognise then clients are more likely to choose your business again.

A good brand engages the attention of potential clients and connects with them at an emotional level; your company brand is not just a symbol but the picture that comes to mind when they require the service or product you offer. As great as you think your product is, there are thousands out there who are selling the same thing. Branding communicates what you are all about and makes this information meaningful to people; you can’t tell someone about a brand you can’t remember. A strong brand gives your business the advantage of being the first company to enter a person’s mind, and it is very well known that word-of-mouth is the most powerful form of advertising, which makes it critical that your brand creates a positive impact.

Technology allows you to showcase and advertise your business in an easier fashion. […]

By |January 11th, 2014|News|Comments Off

Standard paper sizes

Although today most of us send all of our writing digitally through E-Mail, written on a word processor, paper is still an extremely important part of the world. Storing off-machine back-ups is one of the most important reasons that paper is still used, for example.

However, paper has been in circulation for hundreds of years. From the shabby tomes that have been found across time to the leather bound novels that we can buy today in stores, paper still serves an incredible purpose to man.

But when did paper become the style it was today? When did it move away from being shaven wood or tea-stained scribbling’s sent via an eagle?

There has been a widespread, international standardization for paper for many years now. However, beforehand the world had a huge variety of different standardizations which made the easy transport and delivery of paper in different countries very difficult indeed.

The current standard, the ISO standard, compromises of you’re A, B and C classes. The paper size of course affects what you will be doing – A4 makes up your general writing paper or letterhead, whereas A1 is the largest and can be used for designing placards or used as a basis for a large plan.

The constant changing and arguing between nations about what standard to use eventually led to the creation of the ISO standard. The first advantages of having a standardized paper use was noticed in 1786 by Georg Christoph Lichtenberg. Lichtenberg, sending a letter to Johann Beckmann, created formats which made up the modern-day A2, A3, B3, B4 and B5 paper sizes. However, they were forgotten as the French Revolution was underway and many parts of French culture were lost or destroyed.

The main reason the […]

By |November 14th, 2013|News|Comments Off

New business cards

Our new business cards have arrived this morning, printed on 450gsm board with a matt laminate finish they look and feel amazing!

By |September 5th, 2013|News|Comments Off